This paper is less concerned with discussing the reality of the new consumer than in discovering how researchers and consultants construct this through their marketing discourses. A genealogical approach uncovers the three major faces of the new consumer that have emerged over the past twenty years: individualistic consumers in the early 1990s; hedonistic consumers at the turn of the millennium; and creative consumers in the mid-2000s. The paper then shows how these faces interact within a consumer competency structure in which individualistic dialogue competencies combine with hedonistic play competencies and creative resource integration competencies. The conclusion focuses on the existence within these different marketing discourses of a governmental process pressuring today's citize...
... the reality of such consumers' alleged novelty (Marion, 2001) or into the reasons why marketing a...
..., a significant improvement and novelty in domestic arbitration introduced by the Decree i...
The literature review shows the importance of broadening research on consumer creativity in creative leisure pursuits. Several theories and the results of a motivational study highlight the hedonic (pleasure, vitality) and eudemonic components (learning, identity experience) of the creative experience as well as the consumer's motivational orientation at the time he engages in the creative activity. Subsequently, the links between these experience components and the originality or aesthetic qualities of the creative product are established in order to study the role of this motivational orientation. Results confirm the importance of this orientation and several key areas are identified for further research.
...Novelty and functionality of the creative result are objec...
... BAMBERGER, DITE SOCIETE DES CHEMISERIES NOVELTY, QUI EXPLOITAIT TROIS FONDS DE COMMERCE, ETAIT LOC...
The brand halo effect for vertical product line extensions is analyzed using the central nucleus theory. The empirical study is based on experimentation linked to six brands in the automotive sector. This research shows that central brand associations are transferred to the vertical product line extension regardless of range level - low, middle or high-end range - and that such transference systematically reinforces linkages between such associations and the product line extensions. In contrast, the transfer of peripheral associations appears to be range-dependent, increasing or decreasing linkages between such associations and the product line extension according to the range level considered.
... (reliability, safety and engineering) and novelty (originality and innovation). The present study is...
Section I - Les conditions de fond de la brevetabilité des innovations biotechnologiques. Paragraphe I. - La condition de nouveauté. A. - La délimitation du contenu de l'état de la technique. 1. - Le contenu de l'état de la technique. 2. - Les problèmes spécifiques d'adaptation du critère de nouveauté au domaine de l'innovation biotechnologique. a. - Le problème de la conciliation du critère de nouveauté avec le concept d'élément de la nature. b. - Le problème de la conciliation du critère de nouveauté de l'invention et du dépôt de gènes ou de séquences d'ADN dans des banques de données. c. - Le problème de la conciliation du caractère de nouveauté et de la communication des informations scientifiques. B. - La pratique d'examen du critère de nouveauté. 1. - Pour les produits. 2. - Pour ...
..., 1998, partie 2 Patentability, point 2.2 novelty, ref. Structural Rubber Prod. Co.v. Park Rubber Co...
ver las páginas en versión mobile | web
ver las páginas en versión mobile | web
© Copyright 2012, vLex. Tous Droits Réservés.
Contenus dans vLex France
Explorez vLex
Pour professionnels
Pour associés
Autres recherches intéressantes:
Ruy | parentalité | lodeve population | arabie saoudite drapeau | banque de france marseille | límites poder representación | contrato trabajo fraude | 2 2003 | veraz deudores | como contabilizar autónomos
