cocooning

• Décision judiciaire de Tribunaux de Grande Instance, 27 novembre 2007 (cas Tribunal de grande instance de Paris, Chambre civile 3, 27 novembre 2007, 07/12334)

... LUXE ?produits de maroquinerie" et COCOONING "stations météo et stylos" ne seraient pas respe...

• Faces of the New Consumer: A Genesis of Consumer Governmentality

This paper is less concerned with discussing the reality of the new consumer than in discovering how researchers and consultants construct this through their marketing discourses. A genealogical approach uncovers the three major faces of the new consumer that have emerged over the past twenty years: individualistic consumers in the early 1990s; hedonistic consumers at the turn of the millennium; and creative consumers in the mid-2000s. The paper then shows how these faces interact within a consumer competency structure in which individualistic dialogue competencies combine with hedonistic play competencies and creative resource integration competencies. The conclusion focuses on the existence within these different marketing discourses of a governmental process pressuring today's citize...

... by marketing managers at the time: "cocooning". Such futurists would recycle sociological texts ...

• Recherche et Applications en Marketing; English ed.; RAM
• Vol. 24 Num. 3, Juillet 2009